Sales/Digital Marketing Executive

Responsibilities:

• Market our product and services online, generate business leads using digital marketing
• Develop high-quality content for website pages, emails, and social media marketing.
• Conduct training for students on Data Analysis
• Generate leads by sorting for new corporate and individual customers through LinkedIn sales navigator and other online channels
• Develop and execute effective email marketing campaigns to engage our audience and drive conversions.
• Actively post engaging content on our company's social media handles (e.g., Facebook, Twitter, Instagram, LinkedIn and YouTube) and increase social media Followers
• Develop a social media content calendar and plan campaigns to effectively reach and engage our target audience.
• Monitor social media trends and implement strategies to increase brand awareness and drive traffic to our website.
• Implement SEO/SEM strategies, optimize our websites to improve our company websites visibility and ranking to google first page on selected keywords.
• Conduct keyword research, optimize content for search engines, and measure results through analytics tools.
• Manage the company website
• Source and partner with influencers, journalists, bloggers/vloggers, and editors to drive profitable ROI
• Launch optimized and cost-effective online adverts (PPC, PPI, etc) through Google Adwords, Facebook, Instagram, LinkedIn, etc. to maximize sales and increase company and brand awareness
• Generate B2B and B2C leads and converts generated leads to sales
• Close B2B and B2C business deals to meet or exceed targets
• Manage and facilitate social media communities by responding to social media posts and developing discussions.

Requirements:

• Minimum of 3 years of digital marketing experience. 
• Minimum of HND
• Applicants should have a good command of English.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
• Proven ability to build social media communities.
• Excellent communication and presentation skills
• Strong computer skills using Microsoft Office and other tools.
• Good knowledge of Search Engine Optimization and internet ranking for web content
• Excellent knowledge experience in LinkedIn, Twitter/X, Facebook, Instagram, and google ads
• Someone with business acumen and strategies
• Confidentiality
• Web Design & Management skills is an added advantage
• Proven digital marketing skills
• Leadership skill