Personal Brand Manager
Job summary
We are seeking a highly organized, creative, and PBM/PA to provide direct support to the MD. This role combines personal brand management, content creation, and strategic social media execution with administrative and coordination support. The ideal candidate will manage MD's personal pages across different platforms with admin. duties.
Job descriptions & requirements
Responsibilities:
Personal Brand & Digital Presence:
- Manage and grow the MD’s personal brand across digital platforms (Instagram, TikTok, WhatsApp, X, Facebook). Plan and execute a structured content calendar aligned with the MD’s brand and StyledByLayo’s image.
- Create and publish engaging content, including reels, stories, posts, behind-the-scenes, and lifestyle content.
- Capture high-quality photos and short-form videos during fittings, events, campaigns, and meetings.
- Edit content using tools such as CapCut, InShot, Canva, or Adobe tools.
- Monitor trends and recommend strategies to drive growth and engagement.
- Track performance metrics and submit monthly brand performance reports.
- Coordinate influencer collaborations, partnerships, media features, and podcast opportunities.
Personal Assistance & Executive Support:
- Manage the MD’s schedule for branding activities, media appearances, shoots, and engagements.
- Coordinate logistics for events, shoots, interviews, podcasts, and public appearances.
- Liaise with the Executive Assistant to align personal, brand, and business schedules.
- Provide on-ground support during events, fittings, and official engagements.
- Ensure all brand-related commitments are properly planned and executed.
Requirements:
- Minimum 1–2 years of experience
- Minimum of a BSc
Location: Osapa London, Lekki
Employment Type: Full-time, Onsite (Monday–Saturday, with occasional remote flexibility)
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