Head of Digital & Social Media
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New
Immediate Start
Job summary
AREWA24 is seeking a visionary and data-driven Head of Digital & Social Media, to lead global digital marketing strategy and social media engagement across platforms. This leader will drive brand storytelling, audience growth, product awareness, and community engagement at scale, while ensuring AREWA24’s voice remains innovative, responsible, and c
Min Qualification:
OND
Experience Level:
Senior level
Experience Length:
5 years
Job descriptions & requirements
Responsibilities:
Digital Strategy Leadership:
- Develop and lead AREWA24’s global SVOD, digital and social media strategy aligned with brand, product, and business objectives
- Identify emerging digital platforms, technologies, and trends to keep AREWA24 at the forefront of innovation
- Oversee integrated campaigns across paid, owned, and earned digital channels
Social Media & Community Engagement:
- Own AREWA24’s presence across major social platforms (e.g., YouTube, Instagram, X, LinkedIn, TikTok, Threads, etc.)
- Drive audience growth, engagement, and community building through compelling, culturally relevant content
- Establish best practices for real-time engagement, trend participation, and social listening
- Guide crisis response and reputation management across digital channels
Content & Creative Direction:
- Lead digital-first storytelling that highlights AREWA24’s products, impact, innovation, and values
- Collaborate with creative teams to produce platform-native content including video, short-form, live streams, and interactive formats
- Ensure consistency of voice, tone, and visual identity across all digital touchpoints
Performance Marketing & Analytics:
- Define KPIs for digital and social performance, including reach, engagement, conversion, and brand lift
- Use data and insights to optimise campaigns and inform strategy
- Partner with analytics and media teams to drive measurable ROI
Cross-Functional Collaboration:
- Work closely with Production, Commercial, YouTube, Partnerships, and Drama teams
- Support new show launches, corporate announcements, and cultural moments with integrated digital amplification
- Coordinate with Legal, Policy, and Trust & Safety teams to ensure responsible and compliant communications
Team Leadership:
- Build, mentor, and lead a high-performing global digital and social media team
- Manage agencies, production partners, and platform relationships
- Foster a culture of creativity, experimentation, and continuous learning
Requirements:
- 5 years of experience
- Minimum of OND
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