Social Media Community Engagement Specialist

Responsibilities:

• Engage with users across social media channels (comments, DMs, groups, forums, hashtags).
• Drive conversations that boost brand visibility, app awareness, and downloads.
• Respond to inquiries, feedback, and mentions promptly and professionally.
• Plan and execute interactive content such as polls, Q&As, challenges, contests, and giveaways.
• Identify opportunities to join trending conversations relevant to our audience.
• Collaborate with marketing to align community engagement with campaigns.
• Track and report engagement metrics, including community growth, interaction rates, and conversions.
• Build and maintain relationships with influencers, micro-communities, and brand advocates.
• Share insights from community interactions to improve product, marketing, and user experience.

Requirements:

• Proven experience in social media management, community engagement, or similar roles.
• Strong understanding of social platforms (Instagram, X/Twitter, Facebook, TikTok, LinkedIn, YouTube) and community-building best practices.
• Excellent written and verbal communication skills; ability to write engaging, on-brand copy.
• Creative thinker with the ability to start and sustain conversations.
• Ability to multitask, prioritize, and adapt in a fast-paced environment.
• Passion for digital communities, apps, and user engagement.

Nice-to-Have:

• Experience running social campaigns that drove measurable user growth.
• Basic design skills (Canva, Photoshop, or similar tools) to create visuals.
• Understanding of app marketing and user acquisition strategies.
• Experience in a startup or tech environment.
• Familiarity with social media analytics tools (Meta Business Suite, Hootsuite, Buffer, Sprout, etc.).