Marketing Executive
Job summary
We are an innovative fintech company building a secure and user-centric mobile platform that enables users to convert cryptocurrency to cash, pay bills instantly, and access modern financial tools such as virtual and physical cards and gift card buying and selling. Our mission is to simplify digital finance and make everyday transactions seamless for everyone. We are seeking a results-driven Marketing Executive with mid to senior-level experience to lead and execute marketing strategies that drive user acquisition, engagement, and revenue growth. This role requires a strategic thinker with strong execution skills, a deep understanding of digital marketing, and experience scaling fintech or technology-driven products.
Job descriptions & requirements
Responsibilities:
- Develop and execute comprehensive marketing strategies to grow adoption of the mobile app
- Lead user acquisition, retention, and reactivation campaigns across digital channels
- Plan and manage go-to-market strategies for new features such as crypto-to-cash, bill payments, cards, and gift cards
- Oversee brand positioning, messaging, and consistency across all platforms
- Manage performance marketing campaigns (paid ads, ASO, SEO, email, influencer partnerships)
- Analyse marketing data, KPIs, and user behaviour to optimise campaigns and ROI
- Collaborate with product, growth, compliance, and customer support teams
- Manage marketing budgets and ensure efficient allocation of resources
- Mentor junior marketing team members and coordinate with external agencies
- Stay current with fintech, crypto, and digital payments market trends
Requirements:
- 5+ years of experience in marketing, preferably within fintech, crypto, payments, or technology sectors
- Proven track record in driving user growth for mobile apps or digital platforms
- Strong understanding of digital marketing, growth marketing, and analytics tools
- Experience developing and executing brand and go-to-market strategies
- Excellent communication, leadership, and stakeholder management skills
- Data-driven mindset with the ability to translate insights into action
- Ability to thrive in a fast-paced, high-growth environment
Nice to Have:
- Experience marketing crypto, financial apps, or regulated products
- Knowledge of KYC/AML constraints and compliance-friendly marketing
- Experience in emerging markets or multi-region product launches
- Familiarity with referral programs and community-led growth
What We Offer:
- Opportunity to shape the marketing strategy of a fast-growing fintech product
- Competitive compensation and performance-based incentives
- High ownership and leadership visibility
- Flexible and collaborative work environment
- Career growth in a rapidly evolving fintech ecosystem
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