Content Creator

• Produce high-quality video content for our website, blogs, social media and other marketing channels.
• Conduct research to stay updated on industry trends, competitor activities, and customer preferences to inform content creation efforts.

 

Social Media Management:

• Develop and execute social media content calendars to maintain a consistent brand presence and engage with our audience on platforms such as Instagram, Facebook, Twitter, and LinkedIn.

 

Copywriting:

• Write clear, concise, and creative copy for video ads and other promotional clips.

 

Video Production:

• Conceptualize, script, shoot, and edit engaging video content, including promotional videos, travel guides, employee content, customer testimonials.
• Create interesting and shareable infographics, memes, and animations.

 

Content Strategy:

• Collaborate with the marketing team to develop creative content strategies aligned with business objectives, target audience preferences, and industry trends.
• Collaborate with the marketing team to brainstorm and generate innovative ideas for content campaigns, promotions, and initiatives.
• Stay informed about emerging technologies, digital marketing trends, and best practices in video content creation to enhance the company's content strategy.

 

SEO Optimization:

• Optimize content for search engines to improve visibility, drive organic traffic, and increase brand awareness.

 

Analytics and Reporting:

• Monitor content performance metrics, analyze data, and generate regular reports to measure the effectiveness of campaigns and inform future content strategies.
• Monitor and analyze content performance metrics using analytics tools to track key performance indicators KPIs and identify areas for improvement.

 

Brand Consistency:

• Ensure all content adheres to brand guidelines, tone of voice, and messaging standards to maintain a consistent brand image and voice across all channels.

 

Stay Updated:

• Keep abreast of industry trends, emerging technologies, and best practices in content marketing, social media, and digital advertising.
• Coordinate with internal stakeholders, including graphic designers, other videographers, and photographers, to ensure content is produced efficiently and meets quality standards.

Key Results Areas: 

Engagement Rate

• Measure the level of interaction and engagement with content on social media platforms, including likes, comments, shares, and clicks.

 

Reach and Impressions:

• Track the number of people who see and interact with our content across various channels to assess brand visibility and awareness.

 

Conversion Rate:

• Monitor the percentage of website visitors who take desired actions, such as signing up for newsletters, booking flights, or engaging with promotional offers.

 

Content Quality:

• Evaluate the quality and effectiveness of content based on audience feedback, user engagement, and performance metrics.

 

SEO Performance:

• Monitor keyword rankings, organic traffic, and backlink profile to assess the impact of content on search engine visibility and website traffic.

 

Content Production Efficiency:

• Measure the speed and efficiency of content creation processes, including content ideation, production, and publishing timelines.

 

Brand Sentiment:

• Monitor sentiment analysis and brand mentions across social media channels to gauge audience perception and sentiment towards the brand.

 

ROI of Paid Campaigns:

• Assess the return on investment ROI of paid advertising campaigns by tracking key metrics such as cost per click CPC, click-through rate CTR, and conversion rate.

 

Brand affinity:

• The measurable impact of your content in driving brand love.

 

Customer Satisfaction:

• Solicit feedback from customers to measure satisfaction with content and its relevance.

 

Competitor Benchmarking:

• Compare content performance metrics with competitors to identify strengths and weaknesses

Requirements:

• This is position is open preferably to a female candidate
• Bachelor's degree or HND in Marketing, Communications, Journalism, or related field.
• Proven experience with a solid portfolio as a Content Creator in a law firm, digital marketing environment- freelance, agency or in-house- with a heavy emphasis on video production.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in creating multimedia content using video editing, graphic design and content creation tools.
• Strong understanding of social media platforms, content management systems CMS, and digital analytics tools e.g., Google Analytics, Facebook Insights.
• Creative thinking and problem-solving skills with the ability to generate innovative ideas and concepts for content creation
• Strong understanding of digital marketing principles, and social media platforms.
• Effective project management and time management skills to handle multiple tasks and meet deadlines.
• Ability to adapt to fast-paced environments and work independently with minimal supervision.
• Strong organizational skills with the ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Knowledge of SEO best practices and experience with keyword research and optimization techniques.
• Excellent communication and collaboration skills with the ability to work effectively in a team environment.