Content & Social Media Specialist
YIP Online Limited
Marketing & Communications
Job Summary
Yiponline is a dynamic and innovative Technology company committed to building accessible tech to Structure & Scale-up African Businesses. Yiponline seeks a passionate Content Creator to join our collaborative team! Create engaging content and empower your talents!
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 2 years
Job Description/Requirements
Responsibilities
- Develop creative and compelling content ideas aligned with the brand's voice and messaging.
- Create engaging written, visual, and multimedia content for various platforms, including but not limited to blog posts, social media, videos, and infographics
Content Calendar Management:
- Plan and organize a content calendar to ensure consistent and timely delivery of content.
- Coordinate with cross-functional teams to align content with marketing campaigns and product launches.
Social Media Management:
- Manage and update social media profiles to maintain a consistent brand presence.
- Monitor social media trends and adapt content strategies accordingly.
Events & Community Engagement:
- Manage & Grow Online Communities & facilitate EventsÂ
- Foster community engagement through social media interactions, comments, and other relevant channels.
- Monitor and respond to audience feedback and inquiries
Requirements:
- Proven experience as a Content Creator or similar role in any relevant industry.
- A strong portfolio showcasing a variety of content creation, including written, visual, and multimedia elements.
- Proficiency in content creation tools, graphic design software, and multimedia editing applications.
- Excellent written and verbal communication skills.
- Strong understanding of social media platforms and their respective best practices.
- Creative thinking and a passion for storytelling
Key Performance Indicators:
- Here are a few KPIs you will report on and ownÂ
- Content Conversion rateÂ
- Platform growth rate
- Engagement ratesÂ
What You Will Not Be DoingÂ
- Sitting at the office doing admin tasks: we have a fantastic support team for that!
- Dealing with customer service issues (we have dedicated customer success and tech support teams for that!
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