Head, Marketing

Responsibilities:

• To ensure that effective marketing strategies are deployed to achieve targets within the marketing budget.
• Generate new customers and support the rest of the Business Team in taking care of existing customers
• Manage marketing efficiency by creating optimal channel and communication plans
• Secure a smooth working relationship with internal and external partners
• Build the brand according to the established brand platform and uphold brand and marketing standards at all times
• Execute and coordinate all marketing activities for the Nigerian market
• Evaluate media activities to track the effect of the different investments
• Be on top of the local business and make sure that promotions are competitive
• Drive brand awareness through an advanced mix of onsite, offsite or social media marketing communication
• Make sure the content on local web sections are up to standard when it comes to local copy, visual, promotions, etc.
• Ensure all work is compliant with Nigerian advertising regulations
• Leverage the customer insights gathered online and from external researches to learn more about consumers, further segmenting the target market and responding flexibly to the needs of various audiences
• Think creatively and produce new ideas/concepts on marketing  
• Present and consult with management on current marketing trends with a view to developing new content and marketing engagements
• Maintain a full knowledge of competitors’ marketing activity, products and service offered to customers

Detailed duties

• Development and implementation of the brand marketing strategy
• Devising effective marketing strategies aimed at achieving business targets
• Developing marketing strategy for new and existing products
• Carry out competitor analysis to ensure the company’s marketing strategy is competing effectively
• Oversee implementation of the marketing strategy - including campaigns, events, digital marketing, and PR.
• Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Working closely with other heads of departments on company projects
• Working closely with the company’s product managers enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Influence present and future products by determining and evaluating current and future market trends
• Guiding the day to day activities of the marketing team
• Ensuring that the marketing objectives are implemented by the marketing team
• Ensuring that brand guidelines/ brand book are adhered to in all marketing activities across the company
• Work closely with product management team to define marketing materials and programs
• Manage social media presence and direct programs to improve social media reputation and recognition
• To design and produce all company literature, marketing and branding materials in support of all department activity that is consistent in design quality and content
• Developing and delivering marketing and communications strategies for the organization
• Undertake continuous analysis of competitive environment and consumer trends
• To ensure compliance with all regulatory requirements in relation to advertising, marketing and PR.

Requirements:

• A bachelor's degree in Marketing, Psychology, Communications, Advertising, or a Business Management related subject.
• Minimum 5 years experience in a marketing role.
• Minimum 3 years experience in a management role.
• Industry experience will be an added advantage.