Social Media/ Content Creator

Responsibilities:

• Plan, manage, and post content across all social media platforms, including Instagram, Facebook, X, LinkedIn, and TikTok.
• Develop and implement weekly and monthly content calendars in alignment with marketing campaigns and sales targets.
• Engage with online followers, respond to comments/messages, and manage brand perception across platforms.
• Monitor social media trends, real estate hashtags, and competitor activities to inform content strategy.
• Track and report on key engagement metrics (reach, impressions, saves, shares, comments, DMs).
• Create compelling, original, and brand-aligned written and visual content (captions, short videos, carousels, Reels, blog posts, flyers, etc.).
  
• Develop storytelling-driven campaigns around real estate offerings, inspection updates, investment benefits, and customer success stories.
• Collaborate with graphic designers, digital marketers, and field teams to ensure consistency and accuracy in messaging.
• Generate leads by creating engaging calls-to-action and driving traffic to inquiry forms or WhatsApp channels.
• Ensure timely promotion of new properties, price changes, events, launches, and inspection updates.
  
• Collaborate with the sales and admin team to get testimonials, site photos, and property videos for content use.
• Prepare weekly and monthly performance reports on content reach, engagement, growth, and lead generation.
• Use insights to adjust posting times, content types, and platform priorities.
• Recommend and test new content formats, platform features, or tools that enhance visibility and user interaction.
• Proactively introduce trends such as real estate memes, voice-overs, market FPs, and virtual walk-throughs.
• Handle any additional tasks or special projects assigned by the Management.
• Act as a backup in certain administrative functions when required.
• Provide general support in office management to maintain an organized and professional work environment.

Requirements:

• Bachelor's degree/HND in Marketing, Communications, or related field
• Proven experience in social media management: Minimum 2-3 years of experience in managing social media accounts for a company or brand.
• Portfolio showcasing social media work: A portfolio demonstrating successful social media campaigns, content creation, and engagement strategies.