Marketing Officer

Responsibilities:

Marketing Strategy & Execution

• Develop and implement marketing plans and campaigns to promote our products aligned with business growth objectives.
• Conduct market research to identify consumer trends, competitors, and business opportunities.
• Plan and implement promotional campaigns for new and existing products.
• Develop promotional materials, including flyers and social media content.
• Collaborate with sales teams to create strategies that drive customer acquisition and retention.

Branding & Public Relations

• Enhance brand visibility through innovative marketing initiatives.
• Maintain brand consistency across all marketing channels.
• Work with influencers, food bloggers, and media partners to enhance brand positioning.
• Manage sponsorships, partnerships, and event marketing efforts.

Product Marketing & Sales Support

• Work closely with the product development team to launch new products successfully.
• Marketing products to new supermarkets to expand distribution and increase market presence.
• Coordinate deliveries with drivers and follow up on invoices to ensure accurate reconciliation and timely payments.
• Support sales teams with marketing materials and strategies.

Budget & Performance Monitoring

• Assist in managing marketing budgets and ensuring cost-effective campaign execution.
• Track ROI on marketing initiatives.
• Prepare monthly marketing performance reports for management review.

Requirements:

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in marketing, preferably in the Food & Beverage industry.
• Proven ability to develop and execute successful marketing campaigns.
• Excellent communication, writing, and presentation skills.
• Creativity and problem-solving skills with a strategic mindset.
• Ability to work independently and as part of a team in a fast-paced environment.