Sales and Marketing Officer
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Job summary
The Sales and Marketing Executive is responsible for driving revenue growth by promoting the laboratory’s diagnostic services, building strong relationships with healthcare providers, and increasing client acquisition and retention. The role involves both field sales and strategic marketing initiatives to enhance brand visibility and market share.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
1 year
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
Sales Functions:
- Identify and develop new business opportunities with hospitals, clinics, HMOs, corporate organizations, and individual clients
- Promote laboratory services, including routine tests, specialized diagnostics, and health screening packages
- Meet and exceed monthly and quarterly sales targets
- Conduct regular visits to healthcare professionals to build referral networks
- Prepare and deliver presentations on laboratory services
Marketing Functions:
- Develop and implement marketing strategies to increase awareness of the laboratory’s services
- Plan and execute promotional campaigns (health outreaches, screenings, awareness programs)
- Manage digital marketing channels (social media, email campaigns, website updates, where applicable)
- Support branding initiatives and ensure consistency across all marketing materials
- Conduct market research to identify trends, competitors, and new opportunities
Client Relationship Management:
- Maintain strong relationships with existing clients to ensure repeat business
- Handle client inquiries, complaints, and feedback professionally
- Collaborate with internal teams to ensure timely and quality service delivery
Reporting & Administration:
- Prepare weekly/monthly sales reports and performance analysis
- Maintain an updated database of clients and prospects
- Track competitor activities and market conditions
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Medical Laboratory Science, or related field
- Minimum 1 year of experience in sales/marketing (preferably in healthcare or diagnostics)
- Strong communication, negotiation, and interpersonal skills
- A good understanding of medical laboratory services is an advantage
- Ability to work independently and meet targets
- Proficiency in Microsoft Office tools
- Sales and negotiation skills
- Relationship management
- Market awareness
- Communication and presentation skills
- Result-driven and self-motivated
- Customer service orientation
Location: Lekki
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