New
2 weeks ago
Job Summary
We are seeking a dynamic and innovative Fashion Marketing Manager to lead our brand's marketing initiatives and elevate our presence in the competitive fashion industry. This role blends creativity with strategic thinking, focusing on brand storytelling, campaign execution, digital marketing, and consumer engagement to drive growth.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and execute integrated marketing strategies and campaigns for seasonal collections, product launches, and brand collaborations.
- Manage and grow the brand across all channels—online and offline—including social media, email marketing, influence partnerships, PR, events, and retail.
- Collaborate with creative teams to produce high-impact visual and written content that reflects the brand’s identity.
- Lead the planning and execution of fashion events, pop-ups, and promotional activities to increase brand visibility and engagement.
- Analyze customer insights, market trends, and competitor activity to inform marketing strategies.
- Oversee marketing budgets and ensure campaigns are delivered on time and within budget.
- Coordinate with e-commerce and sales teams to align marketing efforts with business goals.
- Monitor and report on campaign performance using analytics tools, adjusting tactics based on data and ROI.
- Build strong relationships with fashion influencers, stylists, and media outlets for brand promotion.
- Stay ahead of fashion and cultural trends to keep the brand relevant and fresh
Requirements:
- Minimum of 3 years experience
- BSc. Degree in a relevant course of study
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