Digital Marketing Manager

Responsibilities:

Digital Marketing Strategy & Oversight:

• Develop and execute digital marketing strategies aligned with company goals.
• Oversee all digital marketing activities across paid advertising and lead generation
• Email/SMS/WhatsApp campaigns and follow-ups
• Funnel and conversion optimization
• Ensure consistency of brand messaging across all digital platforms.
• Report all digital performance to the Head of Sales & Marketing.

Media Buyer Management & Control:

• Supervise all Media Buyers.
• Set clear targets for cost per lead (CPL).
• Daily/weekly/monthly lead volume.
• Conversion expectations.
• Ensure Media Buyers do not exceed approved budgets.
• Monitor ad performance daily.
• Approve, pause, scale, or stop campaigns based on data.
• Ensure all leads are properly tracked and delivered.

Lead Management & Follow-Up Automation:

• Take full responsibility for ALL leads generated.
• Design and manage: Email automation sequences, SMS follow-up campaigns, and WhatsApp automation (manual or AI-based)
• Ensure follow-ups are sent:
• Daily or 3x weekly (as strategy demands)
• Embed a strong call-to-action (CTA) in all follow-ups.
• Include sales team contact details in all campaigns.
• Ensure leads are nurtured until they take action or opt out.

Email, SMS & CRM Management:

• Build and manage email lists.
• Segment leads based on: Interest, Product, and Funnel stage.
• Write or approve: Email copies, SMS copies, and WhatsApp broadcast messages.
• Track open rates, click rates, and response rates.
• Maintain a clean and updated CRM or lead database.

Social Media Manager Supervision:

• Supervise Social Media Managers.
• Ensure daily posting consistency.
• Ensure comments and DMs are responded to promptly.
• Align social content with paid ads and campaigns.
• Review analytics and growth performance weekly.

Reporting & Performance Analysis:

• Prepare daily, weekly, and monthly reports covering: Leads generated, cost per lead, conversion rate, and follow-up performance.
• Media Buyer performance.
• Submit reports to the Head of Sales & Marketing.
• Recommend improvements based on data.

Collaboration & Internal Communication:

• Work closely with the sales team, customer care, and the admin department.
• Ensure leads are escalated correctly.
• Ensure sales reps receive hot leads on time.

Requirements:

• Minimum of an HND in marketing, mass communication, business administration, or a related field.
• Digital marketing certifications are an added advantage.
• 3–6 years of experience in digital marketing.
• Proven experience managing media buyers and email marketing.
• Lead generation funnels.
• Experience working with performance-based marketing teams.
• Digital marketing strategy.
• Lead generation & conversion.
• Email & SMS automation.
• Media buying supervision.
• CRM management and funnel optimisation.

Location:  Egbeda