Digital Marketer

Responsibilities:

• Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, content, and display advertising.
• Develop engaging content for various platforms (blogs, website, email, social media).
• Manage and optimize the company’s website for lead generation and user experience.
• Measure and report the performance of all digital campaigns and assess against goals (ROI and KPIs).
• Identify trends, insights, and emerging technologies and apply them to marketing activities.
• Manage social media accounts and grow community engagement.
• Conduct keyword research and manage Google Ads and/or other PPC campaigns.
• Collaborate with internal teams (designers, copywriters, developers) to create high-converting landing pages and marketing assets.
• Utilize analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to track performance and make data-driven decisions.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 1+ years of experience in digital marketing or a similar role.
• Proven experience with major digital marketing channels and tools (Google Ads, Facebook Ads Manager, SEO tools, email platforms).
• Strong knowledge of SEO, PPC, Google Analytics, and CRM systems.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple campaigns/projects simultaneously.
• Familiarity with CMS platforms (e.g., WordPress) and marketing automation tools is a plus.
• Creative mindset with a strategic approach to problem-solving.