- Head of Digital Marketing
Other Key Stakeholders
● Group Marketing Head
● UX Team
● Head of Product / Product Managers
● Campaign / Marketing Managers
● Driving users down the conversion funnel.
● Ensuring branded, personalized moments at each and every point of customer engagement.
● Marketing and User touchpoint brand alignment and optimisation.
● Customer experience research.
● Writing, editing and proofreading content.
● Managing a content team consisting of writers, graphic designers, videographers, etc.
● Formulating a cross-platform content marketing strategy.
● Your local team
● Head of Vertical
● Product Manager
● Group Marketing team
● Market Sales and Operations Managers
● Strong passion for serving and understanding customers
● Incredibly creative marketing and communication skills
● Interpersonal skills to help them work with cross-functional teams
● Strategic thinker that can see beyond the day-to-day grind to help create a stronger brand, and improve the customer conversions
● Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
● Ability to write effective copy is a necessity; graphic design capabilities are a plus
● An interest in psychology and behavioral science for qualitative research
● An ability to handle data to work in quantitative research
● The ability to take responsibility and handle the pressure
● Accurate and clear written skills when producing questionnaires and reports
● Methodical and well organised