B2B Content and Engagement Specialist

Anonymous Employer

Job Summary

Your mission is to facilitate exceptional brand experiences that drive user conversion, utilising effective content marketing techniques. This will be achieved by delivering a consistent, seamless experience across all touchpoints and ensure that all materials (content) are relevant to them and in line with our brand guidelines and identity. With a strong emphasis on content management, your duties include producing and publishing content, writing, editing and proofreading.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

Reporting into 

  • Head of Digital Marketing


Other Key Stakeholders

● Group Marketing Head 

● UX Team 

● Head of Product / Product Managers 

● Campaign / Marketing Managers


Key Responsibilities

● Driving users down the conversion funnel. 

● Ensuring branded, personalized moments at each and every point of customer engagement. 

● Marketing and User touchpoint brand alignment and optimisation.

● Customer experience research. 

● Writing, editing and proofreading content. 

● Managing a content team consisting of writers, graphic designers, videographers, etc. 

● Formulating a cross-platform content marketing strategy.


Key Relationships

● Your local team 

● Head of Vertical 

● Product Manager 

● Group Marketing team 

● Market Sales and Operations Managers


Skills Required 

● Strong passion for serving and understanding customers 

● Incredibly creative marketing and communication skills 

● Interpersonal skills to help them work with cross-functional teams

● Strategic thinker that can see beyond the day-to-day grind to help create a stronger brand, and improve the customer conversions

● Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts 

● Ability to write effective copy is a necessity; graphic design capabilities are a plus 

● An interest in psychology and behavioral science for qualitative research

● An ability to handle data to work in quantitative research 

● The ability to take responsibility and handle the pressure 

● Accurate and clear written skills when producing questionnaires and reports 

● Methodical and well organised



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Lagos
| Full Time |
NGN Confidential
1mo
Lagos
| Full Time |
NGN 75,000 - 150,000
1mo
Lagos
| Internship & Graduate |
NGN Confidential
1mo