Social Media & Marketing Representative

Responsibilities:

Social Media Management & Content Creation:

• Create, plan, and publish engaging content across social media platforms (Instagram, TikTok, Facebook, etc.)
• Respond promptly to customer inquiries, messages, and emails, including urgent communications outside regular work hours
• Develop creative campaigns that reflect the brand’s identity and attract target audiences
• Manage online community engagement and build a loyal customer base

Digital Marketing & E-commerce Management:

• Oversee and maintain the brand’s e-commerce platforms, ensuring products are updated and visually appealing
• Execute digital marketing strategies to drive traffic, engagement, and sales
• Optimize product listings and online storefront for better visibility and conversions

Sales & Lead Conversion:

• Follow up on customer inquiries and leads to convert them into sales
• Build and maintain strong relationships with customers to encourage repeat purchases
• Support promotional campaigns and product launches to boost revenue

Market Research & Trend Analysis:

• Monitor fashion trends, competitor activities, and customer preferences
• Provide insights to guide product offerings and marketing strategies
• Identify new opportunities for brand growth and positioning

Performance Tracking & Analytics:

• Track and analyze social media and marketing performance metrics
• Prepare regular reports on engagement, reach, and sales conversions
• Use data-driven insights to improve campaigns and overall marketing effectiveness

Requirements:

• Minimum HND
• 2 years of previous experience in a similar role