Social Media Manager
Job summary
We are seeking a creative, strategic, and results-driven social media manager to manage and grow our eye clinic’s digital presence. The ideal candidate will be responsible for creating engaging, educational, and brand-aligned content that builds trust, increases visibility, and drives patient engagement across all social media platforms.
Job descriptions & requirements
Responsibilities:
Content Creation & Management:
- Develop and implement a monthly social media content calendar
- Create engaging posts, reels, short videos, captions, and stories focused on eye health education, clinic services, eyewear, promotions, and patient awareness
- Collaborate with doctors and clinic staff to generate accurate and compliant eye health content
- Edit videos and images for social media platforms (Instagram, TikTok, Facebook, LinkedIn)
Social Media Strategy & Growth:
- Manage daily posting and scheduling across all social media platforms
- Monitor trends and recommend content ideas aligned with clinic goals
- Grow followers, engagement, and reach organically
- Plan and execute campaigns for health awareness days, promotions, and special events
Community & Brand Management:
- Respond promptly to comments, messages, and inquiries in a professional manner
- Maintain the clinic’s brand voice, tone, and visual identity
- Monitor online reputation and flag patient feedback or concerns to management
Analytics & Reporting:
- Track performance metrics such as engagement, reach, and growth
- Provide monthly social media performance reports with insights and recommendations
- Use analytics to refine content and improve results
Requirements:
- Proven experience as a Social Media Manager or Content Creator (healthcare experience is an advantage)
- Strong understanding of Instagram, TikTok, Facebook, and LinkedIn
- Excellent written communication and caption-writing skills
- Basic video editing and graphic design skills (Canva, CapCut, InShot, etc.)
- Ability to simplify medical or technical information for public understanding
- Creative, proactive, and detail-oriented
- Ability to work independently and meet deadlines
- Experience managing a healthcare or wellness brand
- Knowledge of social media analytics and scheduling tools
- Photography or videography skills using a smartphone or camera
- Familiarity with patient-centered marketing and ethical healthcare communication
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