Social Media Manager

Responsibilities:

Strategy & Planning:

• Develop clear, data-driven social media strategies aligned with each client’s business goals.
• Present social media strategies, campaign plans, and performance insights to clients with confidence and clarity.
• Identify growth opportunities across organic and paid channels based on platform data and audience behaviour.

Content Development & Execution:

• Develop content ideas, captions, and content calendars aligned with brand tone, messaging, and objectives.
• Design and execute content including reels, carousels, static posts, and stories.
• Collaborate with clients to ensure timely and high-quality content delivery.

Account & Paid Media Management:

• Manage day-to-day social media accounts for clients across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
• Plan, set up, and run paid social media ads focused on awareness, engagement, lead generation, and conversions.
• Monitor ad performance, optimise creatives, targeting, and budgets to improve results.
• Respond timely to DMs and drive community engagement through comments on owned and other channels.
• Work with approved ad budgets and ensure efficient spend in line with campaign goals.

Communication & Client Management:

• Maintain clear, professional, and timely communication with clients regarding content plans, posting schedules, ongoing campaigns, and day-to-day social media matters.
• Coordinate with clients to obtain approvals, feedback, and necessary assets for social media content.
• Monitor brand conversations across social media platforms and escalate sensitive issues or feedback where necessary.
• Respond to client queries and requests promptly while ensuring alignment with the overall social media strategy.
• Document client feedback, requests, and revisions to ensure accurate execution of deliverables.

Reporting & Performance Analysis:

• Track and analyse social media and paid ad performance using platform insights and analytics tools.
• Prepare and share clear monthly performance reports highlighting key metrics, insights, and recommendations.
• Use data to refine strategies, improve content performance, and inform future campaigns.

Trends & Innovation:

• Stay updated on social media trends, platform updates, and paid advertising best practices.
• Proactively suggest relevant trends, formats, and campaign ideas that support client growth and performance.
• Test new content formats and ad approaches to continuously improve results.

Requirements:

• 2-3 years of experience in social media management, content marketing, and community management
• Strong understanding of platform algorithms, creative formats, and growth lever
• Excellent writing, editing, and creative storytelling skills
• Hands-on experience with Canva, CapCut, Meta Business Suite, TikTok for Business, and scheduling tools
• Experience using Instagram Reels, TikTok, LinkedIn Carousels, X Threads, and YouTube Shorts
• Ability to multitask across multiple client accounts and deadlines
• Strong organisational skills and attention to detail
• Culturally fluent and highly plugged into trends across lifestyle, fashion, tech, and entertainment
• Comfortable working with designers, photographers, and creators

Bonus If You Bring:

• Prior agency or startup experience
• Influencer marketing or PR background
• Design skills in Adobe Creative Suite (Photoshop, Illustrator, Premiere)
• SEO or email marketing exposure
• Experience managing ads or boosting social content
• Experience creating for global brands or African youth-driven brands