Marketer

Responsibilities:

Strategy & Campaign Management:

• Develop and implement marketing plans aligned with business goals
• Plan, launch, and manage campaigns across digital, social, email, and offline channels
• Set campaign objectives, budgets, and timelines; track ROI

Market Research & Analysis:

• Conduct market research to identify trends, customer needs, and competitor activity
• Analyze customer data and campaign metrics using tools like Google Analytics, Meta Ads Manager
• Provide insights and recommendations to improve performance

Content & Brand:

• Create and oversee content: copy, graphics, videos, and promotional materials
• Maintain brand consistency across all marketing channels
• Work with designers, writers, and agencies to produce marketing assets

Digital Marketing:

• Manage social media accounts, SEO/SEM, email marketing, and paid advertising
• Optimize websites and landing pages for lead generation and conversion
• Run A/B tests to improve engagement and click-through rates

Collaboration & Reporting:

• Coordinate with sales, product, and creative teams to align messaging
• Manage relationships with vendors, influencers, and media partners
• Report on KPIs, campaign results, and market trends to stakeholders

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 1-3+ years of experience in marketing, digital marketing preferred
• Proficiency with marketing tools: Google Analytics, Meta Business Suite, email platforms, CRM
• Strong copywriting, analytical, and project management skills
• Creative thinking with a data-driven mindset
• Understanding of current marketing trends and consumer behavior

Working Conditions:

• Full-time, typically office or hybrid.
• May require occasional evening/weekend work for events or campaign launches.