Marketing and Sales Manager

Responsibilities:

Sales & Marketing Strategy:

• Develop and execute integrated sales and marketing strategies
• Drive market penetration and business growth across key segments
• Set and achieve revenue targets and KPIs
• Align marketing efforts with business objectives

Market Research & Analysis:

• Conduct real estate market research and feasibility studies
• Analyze demand, supply, pricing trends, and competitor activity
• Identify target clients, including diaspora investors, first-time buyers, and corporate clients
• Provide pricing and product positioning insights

Digital Marketing & Property Listing Management:

• Manage listings on platforms such as Nigeria Property Centre, PropertyPro, and other real estate platforms
• Run digital marketing campaigns (social media, SEO, paid ads, email marketing)
• Optimize property visibility to generate qualified leads
• Track and report performance of listing platforms and campaigns

Lead Generation & Business Development:

• Build and manage strong lead pipelines
• Develop partnerships with brokers, agents, and corporate organizations
• Drive referrals, influencer marketing, and strategic collaborations
• Expand market reach locally and internationally

Branding & Product Positioning:

• Develop strong property value propositions
• Manage brand identity and messaging
• Oversee marketing materials (flyers, brochures, digital content)
• Ensure strong and consistent brand positioning

Sales Execution & Client Management:

• Conduct property presentations, negotiations, and deal closures
• Coordinate sales team activities and property consultants
• Maintain client database and follow-up systems
• Handle client inquiries and ensure excellent customer experience

Performance Monitoring & Reporting:

• Track KPIs including leads, conversions, and ROI
• Prepare weekly and monthly performance reports
• Provide insights for continuous improvement
• Forecast sales and revenue performance

Public Relations & Reputation Management:

• Manage corporate brand reputation
• Handle customer feedback and complaints professionally
• Maintain relationships with investors and stakeholders

Requirements:

• Strategic Planning & Execution
• Sales Leadership & Team Management
• Market Intelligence & Analysis
• Branding & Product Positioning
• Digital Marketing & Lead Generation
• Client Relationship Management
• Revenue Growth Focus
• Commercially Driven (Strong business acumen with focus on profitability, deal closure, and revenue optimization)
• Strong Knowledge in the use of Property Listing Sites (Nigeria Property Centre, PropertyPro, and other platforms)