Head of Marketing

Responsibilities:

• Strategy Development: Designing and implementing comprehensive marketing plans that drive revenue and brand awareness.
• Team Leadership: Mentoring, leading, and hiring a high-performing marketing team, including digital managers, content creators, and PR personnel.
• Budget Management: Creating and overseeing annual or quarterly budgets, allocating resources to high-ROI channels.
• Brand & Content Management: Ensuring consistent brand messaging across all channels (social media, website, events, and print).
• Performance Reporting: Utilizing analytics tools to measure marketing effectiveness (KPIs), such as customer acquisition cost (CAC), lead generation, and overall ROI, and presenting insights to executive leadership.
• Market Analysis: Conducting competitor research and staying updated on market trends to identify new opportunities and expansion avenues.
• Cross-functional Collaboration: Working closely with sales, product development, and PR teams to align product messaging and launch strategies.

Requirements:

• A leader, strategist, and data-driven decision-maker.
• "helicopter view" to understand the overall market landscape while being hands-on enough to steer specific campaigns.
• Strategic Thinking: Ability to turn business goals into actionable marketing strategies.
• Commercial Awareness: Understanding how marketing activities translate to profitability.
• Crisis Management: Capability to handle intricate, time-sensitive situations.
• Adaptability: Ability to keep pace with changing market dynamics and consumer behaviours.