Group head - Digital Marketing

Interswitch

Product & Project Management

New
2 weeks ago

Job Summary

The primary purpose of this job is to oversee the strategic creation and dissemination of communication across all digital assets to achieve maximum engagement of existing clients and attract prospective clients.

  • Minimum Qualification:Degree
  • Experience Level:Management level
  • Experience Length:10 years

Job Description/Requirements

Responsibilities:

  • This role is responsible for the rigorous evaluation of multiple sources of digital data to inform the digital media selection, iterate and optimize digital activities to deliver brand objectives and overall growth
  • Champions the use of relevant digital media to drive brand equity, loyalty, and enhanced consumer experiences, share digital learnings across markets and brand teams
  • Provides digital leadership for the business through digital strategy development spanning owned, earned, and paid media
  • Proactive market and consumer/customer trend scanning for insights, opportunities, and leveraging in collaboration with the growth and brand marketing teams
  • Manages, motivates, and mentors the digital team, leveraging the team’s strengths through engaging and effective team management
  • Manages cross-functional collaboration with Marketing, Product, and Engineering teams to ensure Interswitch products leverage digital insights to ensure our products are optimized for mobile and SEO
  • Serves as the quality control gateway for all digital communication output across all channels for all Interswitch brands
  • Leverages insights through digital media along the Path-To-Purchase (customer journey) to deliver brand growth
  • Leads the development of a compelling strategy that integrates digital with the brand’s offline activities and drives behavior change to deliver growth for all Interswitch brands
  • Analyses web traffic data and online advertising ROI performance to recommend marketing initiatives to drive product performance and brand growth
  • Be the gatekeeper responsible for quality control of all digital communication output across all the channels for all Interswitch brands
  • Manages the performance of members of the Digital marketing team
  • Performance management includes Periodic performance & behavioral evaluation of team members
  • Identifying training & development need of team members
  • Drive employee engagement among team members and enhance a generally positive work climate
  • Leads the creative & ideation process in conjunction with the design team and the digital agencies
  • Partners with the product and marautomation to optimize marketing automation and lead nurturing processes through email, content, and social channels; identify conversion drop-off points and advise product and marketing teams respectively
  • Provides customer analysis, and customer segmentation and establishes reporting framework & infrastructure for real-time performance tracking
  • Leads the management and measurement of integrated digital campaigns across all channels such as search, display, and owned channels (email, push messages on the web and mobile app, social media)



Requirements:

  • A good 1st degree from a reputable institution
  • Relevant professional qualifications will be an added advantage
  • 10+ years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic, and digital environments such as payments & fintech, financial services, e-commerce, telecoms
  • Agency experience with brands in this sector would also be considered
  • Minimum of 5 years of management experience
  • Prior experience in performance marketing & running structured growth experiments and strong knowledge of digital marketing including Google Analytics, Email Marketing, social media, Excel
  • Analytical and metrics-driven
  • Excellent written and verbal communications skills and strong presentation skills
  • Self-starter with the ability to manage several projects in a fast-paced environment

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