Project & Digital Marketing Manager

Responsibilities:

• Develop and implement digital marketing initiatives and project implementation strategies aligned with business objectives and target audience preferences.
• Lead and manage a team of agile digital marketers, project implementation teams, designers, and content creators.
• Plan and oversee digital marketing campaigns, including SEO, PPC advertising, social media marketing, email marketing, and content marketing.
• Coordinate with cross-functional teams to ensure alignment and integration of marketing efforts and project implementation through their lifecycle.
• Liaise with the development teams to relay requirement, communicate and review the business need through lifecycle from concept to launch and post launch, ensuring alignment with business objectives.
• Document and create product features and design workflow based on business requirement, user feedback and technical feasibility.
• Evaluate and document goals and requirements using techniques such as brainstorming, user story, and feature prioritisation exercises and requirement elicitation.
• Collaborate with UX/UI designers to create wireframes, prototypes, and user interfaces that deliver an intuitive and visually appealing experience.
• Serve as the primary point of contact for internal stakeholders, external partners, and clients regarding project status, updates, and deliverables.
• Identify potential risks, issues, and obstacles that may impact project delivery or performance, and develop mitigation strategies and contingency plans.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing and project management.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or related field. Master's degree is a plus.
• Minimum of 2 years of experience in digital marketing, with proven experience in project management and team leadership roles.
• Must have practical experience and understanding of full digital marketing, project management, teams management and result orientated with  best practices.
• Proficiency in digital marketing tools and project management platforms, such as Jira, CRM, Agile tools, Analytics, Google Ads, Facebook Ads Manager and email marketing software.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to manage multiple projects simultaneously, meet deadlines, and deliver high-quality work.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• PMP or other project management certifications are a plus.