Job Summary

Our client is hiring for a Franchise Sales Associate based in Lagos, Nigeria but may involve travel within and potentially outside of the country. Under general supervision of the Franchise Development Manager for the brand in Nigeria, this individual sources, identifies and sells franchise opportunities to the qualified franchisee, maintain ongoing and prospective franchisee relationship to drive organizational growth.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Essential Duties & Responsibilities: 

  • Conducts research to assess and identifies potential franchises 
  • Makes “cold calls” on prospective franchise clients
  • Screens and qualifies potential franchisees
  • Educates prospects on the value proposition and key benefits of a RE/MAX franchise
  • Prepares and presents proposals to qualified prospects
  • Prepares and presents legal documentation, including contracts
  • Creates marketing tools and campaigns for franchise business development
  • Provides ongoing support of franchisees
  • Delivers on target sales/growth goals

Marginal Duties & Responsibilities: 

  • Prepares monthly reports 
  • Performs other functions as necessary or as assigned.

Nature of Work Contact:

  • Interacts with potential and current clients 
  • Interacts with Franchising staff
  • Interacts with other Departments

Training & Qualifications:

  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
  • A Bachelor’s Degree;
  • Two or more years of demonstrated abilities in business management and sales including marketing and research; or any combination of training, education, and experience which provides the following knowledge, abilities, and skills:
  • Must have a proven track record in achieving sales targets.
  • Must be self-motivated and able to identify new sales and marketing opportunities and act upon these
  • Demonstrated knowledge of the franchise and licensing regulations, laws, and procedures (preferred).
  • Ability to organize, prioritize and coordinate multiple work activities to meet critical deadlines, as well as working independently.
  • Ability to deal effectively and tactfully with a wide variety of individuals in person, via telephone, and in writing.
  • Ability to operate the computer, telephone, mobile devices, and other office equipment.
  • Excellent verbal, written, and presentation skills, including the ability to prepare and present to executives and potential franchisees – individually and in group formats - information and materials using Excel, PowerPoint, Outlook, Word, and other PC programs.
  • Strong work ethic with an enthusiastic, positive attitude, and the highest level of integrity.
  • Maintain regular and timely attendance.
  • Must possess a current driver’s license and be able to travel as required (estimated at 10-20%).


A Sales Associate’s time will be spent as follows:

  • 40% on outbound prospecting, business development, and building relationships
  • 30% on following up with inbound leads and prospective franchise buyers already in our customer database
  • 20% travel
  • 5% on administrative work
  • 5% on franchise and restaurant-related research and continuing education
  • Track record of business development with both inbound leads and proactive outbound cold calling
  • Interest in helping others achieve their goals of business ownership or franchise diversification
  • Working knowledge of LinkedIn, Salesforce, and Dropbox

Characteristics we are seeking:

  • Honest and ethical
  • Independent
  • Great time management skills
  • Highly motivated
  • Problem solver


  • Base Salary + Commission
  • Base Compensation NGN 200,000 monthly; 20% of each initial franchise fee sold (average fee is $10,000), a minimum expectation of 6 franchises sold a year, ideally 15 franchises would be sold annually
  • Expense reimbursement for business-related activities

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