Job Summary
We are seeking a highly motivated and experienced Sales and Marketing Officer to join our team. The ideal candidate should have a strong background in promoting savings products within the fintech, banking, or microfinance sectors.
- Minimum Qualification: Degree
- Experience Level: Mid level
- Experience Length: 3 years
Job Description/Requirements
Responsibilities:
- Develop and execute marketing strategies to promote savings products to target customers.
- Conduct market research to identify customer needs, trends, and competitive landscape.
- Collaborate with product development teams to enhance existing savings products and develop new offerings.
- Organize and participate in promotional events, webinars, and workshops to generate leads and build relationships with customers.
- Analyze sales data and customer feedback to optimise marketing campaigns and improve product performance.
- Build strong relationships with key stakeholders, including customers, partners, and industry experts.
- Stay updated with industry trends, regulatory changes, and best practices in savings products marketing.
Requirements:
- Bachelor's degree in marketing, Business Administration, or a related field from a reputable institution.
- Proven experience as a Sales and Marketing Officer, preferably in the fintech, banking, or microfinance industry.
- Strong understanding of savings products, financial services, and customer acquisition strategies.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
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