Corporate Communications Manager

Job Summary

The primary objective of the corporate communications manager role is to contribute to bottom-line growth by enhancing brand visibility and driving positive brand reputation related results for Retail Supermarkets Nigeria Ltd (RSNL) through strategic internal and external communications and promoting a positive perception of the brand among all stakeholders.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

RESPONSIBILITIES

  • Build Shoprite’s brand awareness and enhance visibility, positive image and reputation of RSNL through corporate communications 
  • Develop and execute effective internal and external communications strategies for RSNL
  • Work with the leadership team and external agencies on the development of corporate press releases and position statements for both internal and external communication
  • Review and approve all content forms created by agency partners
  • Proactively work to find storytelling opportunities that build RSNL’s brand relevance and tell stories in a variety of formats about people, products, sustainability and values behind the brand
  • Drive stakeholder-related PR activities for RSNL’s growing network of partners (planning, messaging, announcements, media relations and events)
  • Develop social media plans and manage social media channels
  • Write and edit all communication materials including blog posts, company website content, social media content, pitches, PR plans and related materials
  • Ensure continuous enhancement of content on the company website and ensure representation of up to date information on the internal web portals
  • Develop and manage relationships with the media and other key stakeholders
  • Develop and administer corporate social responsibility activities for the organization
  • Define key messages and prepare talking points, briefings and provide coaching to company spokespeople as needed
  • Leverage analytics and reports to determine the effectiveness and seek continual improvement of communication campaigns
  • Work closely with senior management in drafting the corporate social responsibility/sustainability framework
  • Conceptualize and implement fresh communication campaigns, partnerships and other news driving initiatives to build and sustain buzz
  • Develop escalation protocols for managing communication crises should they arise
  • Assist in media outreach to leverage local community relations and social responsibility projects
  • Collaborate with various stakeholders to develop and execute a plan for expansion news and community relations when opening a new store

MINIMUM QUALIFICATION

  • Corporate and consumer PR background, preferably with retail or FMCG experience.  
  • A relevant bachelor’s degree
  • Postgraduate degrees are not mandatory, but may also be beneficial
  • Experience with financial metrics, analytics and using data to inform marketing r product strategy
  • Project management certification is an added advantage

MINIMUM EXPERINCE

  • 5+ years of public relations experience preferably within a retail or FCMG environment

Knowledge, Skills, and Attributes:

  • Experience in developing a marketing strategy in a consumer brand agency or strategic consulting firm 
  • Self-motivated, well-connected, high judgement and creative communications professional
  • Previous experience working in a fast-paced, dynamic organization with a track record of generating results

  • Experience in writing clear and impactful press releases and an understanding of AP style 

  • Experience in developing and executing brand campaigns

  • Extensive project management experience

  • Experience in analytical problem solving, quantitative analysis and communicating findings to senior management

  • Experience managing projects that involve internal stakeholders and external partners

  • Significant experience in corporate communications with strong media relations background covering business, sustainability and retail press and a track record of success in driving coverage across top tier media platforms ( broadcast, print, online, and non-traditional communications opportunities), managing large stakeholders and working with multiple stakeholders

  • Outstanding attention to detail, understanding of technology and ability to communicate complex topics effectively

  • Passionate about excellence in writing and verbal communications

  • An understanding of Shoprite’s business and the retail industry

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