Community Manager

Responsibilities:

Community Building & Growth:

• Own audience organically across Instagram, TikTok, and email
• Drive sustainable growth through UGC campaigns, community challenges, and chef-led content
• Build systems and structures that reduce reliance on paid advertising over time
• Identify and nurture micro-community hubs, chefs, food lovers, and engaged followers who can become brand advocates

Daily Community Engagement:

• Manage all inbound activity across platforms daily: comments, DMs, mentions, and reposts
• Respond to comments and DMs within 12–24 hours with thoughtful, on-brand replies
• Actively engage with the broader food and culture community; don't just wait for engagement to come in
• Spotlight one chef and one audience member every day across platforms

Cohort Community Management (Critical Priority):

• Maintain active, ongoing relationships with Top 20 chefs from Seasons 1, 2, and 3
• Conduct regular check-ins track what each chef is working on, what they need, and where they are in their journey
  
• Coordinate hangouts and community conversations in collaboration with the programme lead.
• Ensure zero chefs go silent post-finale; every alumnus remains part of the Eko Flavours story

Content-Led Community Activation:

• Conceptualise and produce 2–3 engaging carousels per week using Canva or similar tools
• Content themes include zero-waste cooking tips, chef storytelling, audience challenges, and participation prompts
• Collaborate with the design team on high-end campaign visuals and brand-critical assets but everyday content must not wait on design
• Identify viral moments, trending conversations, and high-performing content to amplify

UGC & Organic Growth Activation:

• Launch at least one community challenge per week designed to drive submissions and tagging
• Encourage and curate user-generated content; repost and amplify the best submissions
• Build repeatable content formats that the community actively participates in

Opportunity & Partnership Support:

• Surface-active chefs, high-performing community creators, and brand interest signals to the Programme Lead
• Identify potential collaboration opportunities emerging naturally from community conversations
• Support programme and marketing teams with community intelligence

Reporting & Insight:

• Track engagement patterns, audience behaviour, and community sentiment across platforms weekly
• Submit a structured weekly report to Marketing and Programme Lead covering growth, engagement, top content, and key insights
• Participate in monthly community review sessions to identify growth patterns, drop-offs, and new opportunities

Requirements:

• 2+ years in community management, social media, or a closely related role
• Demonstrated track record of growing and sustaining an engaged online community
• Experience working with content creators or talent is a strong advantage
• Prior involvement in food, lifestyle, or cultural brand communities is a plus
• Thinks in systems, not just posts; understands how community compounds over time
• High emotional intelligence; able to hold relationships with chefs, fans, and partners simultaneously
• Proactive and self-directed  does not wait to be told what to engage with
• Deep curiosity about people, culture, and what makes communities work
• Strong working knowledge of Instagram and TikTok algorithms, formats, and culture
• Excellent written communication: warm, clear, and on-brand in every interaction
  
• Basic design capability in Canva or similar, able to create polished carousels independently
• A strong visual storytelling sense knows how to translate ideas into scroll-stopping content
• Experience in community building (not just social media management or content posting)
• Understanding of Nigeria's food and youth culture ecosystem
• Comfortable with data: able to track, interpret, and act on engagement metrics

What Success Looks Like:

At 3 months:

• All chef alumni are in active contact. No one has gone silent.
• The weekly content rhythm is running without design bottlenecks.
  
• Engagement rate is consistently above 5%.

At 6 months:

• Instagram is tracking toward the 25,000 target with measurable organic momentum.
• UGC challenges are running weekly with strong participation.
• Weekly reports are informing strategic decisions for the programme lead and marketing.

At 12 months:

• A self-sustaining community that activates with or without a live competition season.
• Chef alumni are regularly featured, active, and amplifying the brand independently.
• Community data is shaping the next season's strategy.

Remuneration: NGN 250,000-300,000