Digital Marketer / Social Media Manager
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New
Job summary
We are seeking a hands-on digital marketer and social media manager to own our social media channels (primarily Instagram and TikTok, and YouTube, with support for others), develop engaging content, execute digital campaigns, and contribute to overall brand visibility and sales. The ideal candidate is deeply immersed in fashion trends, understands the Nigerian and African fashion market, and can create scroll-stopping content that converts followers into customers.
Min Qualification:
Degree
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with brand goals, seasonal collections, and marketing campaigns.
- Create, schedule, and publish high-quality, engaging content (Reels, TikToks, photos, carousels, Stories) that showcases our collections, behind-the-scenes, styling tips, and brand values.
- Manage day-to-day social media operations: community engagement, comment/DM responses, and maintaining a consistent premium brand voice.
- Plan and run paid social media advertising campaigns (Meta Ads, TikTok Ads) to drive traffic, engagement, and sales.
- Identify and collaborate with fashion influencers, content creators, micro- influencers, and brand ambassadors for campaigns and partnerships.
- Coordinate with the design, photography, and production teams for content shoots, lookbooks, and product photography.
- Monitor social media trends, competitor activity, and platform algorithm changes, adapting strategies accordingly.
- Analyse performance metrics (engagement, reach, conversions, ROI) using tools like Meta Business Suite, Google Analytics, and TikTok Analytics; provide regular reports and insights.
- Support e-commerce efforts by driving online traffic and contributing to email/SMS marketing where required.
- Assist with other digital marketing initiatives, including website updates, SEO basics, and cross-channel promotions.
Requirements:
- Bachelor’s degree in marketing, communications, mass media, or a related field is a plus (relevant experience matters more).
- 2–5 years of proven experience as a social media manager, digital marketer, or content creator, preferably in fashion, lifestyle, beauty, or retail.
- Strong portfolio showcasing fashion-related social media work (Instagram/TikTok growth, campaign results, content examples).
- Excellent visual storytelling skills with proficiency in content creation tools (Canva, CapCut, Adobe Lightroom/Premiere, or similar).
- Hands-on experience with social media advertising platforms (Meta Ads Manager, TikTok Ads) and analytics tools.
- Deep understanding of current fashion trends, especially in the Nigerian / African and diaspora markets
- Strong writing and communication skills with the ability to create captions that resonate with our audience.
- Data-driven mindset with the ability to track KPIs and optimise campaigns.
Key Skills and Attributes:
- Creative, trend-savvy, and highly visual with an eye for fashion aesthetics.
- Self-motivated, organised, and able to manage multiple projects in a fast-paced environment.
- Excellent interpersonal skills for influencer outreach and team collaboration.
- Passion for fashion and digital culture.
- Ability to work flexible hours, including occasional weekends or evenings for events/shoots.
Remuneration: NGN 250,000 – 350,000 Monthly (depending on experience).
Benefits:
- Performance-based bonuses and incentives.
- Opportunity to work with a growing fashion brand and build a standout portfolio.
- Supportive team environment and professional growth
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