Chief Marketing Officer

Job Summary

Job Purpose: Responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives.

  • Minimum Qualification: MBA / MSc
  • Experience Level: Management level
  • Experience Length: 10 years

Job Description

Job Title: Chief Marketing Officer(CMO)

 

Job Purpose: Responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. 

 

The CMO is responsible for facilitating growth, sales and marketing strategy and must work towards objectives such as revenue generation, cost reduction, or risk mitigation.

 

 

Duties/Responsibilities:

 

·         Set marketing goals and objectives

·         Plan, implement and manage marketing strategy

·         Contribute to the overall growth of the company

·         Review and manage content marketing strategy

·         Determine KPIs for marketing department

·         Keep the marketing budget in check

·         Track KPIs on a regular basis and present reports

·         Work with sales and development and customer success teams

·         Create and present the annual marketing plan and strategy

·         Use data and reports to make evidence-based decisions

·         Analyze company's marketing strategy and suggest improvements

·         Stay up to date with the latest technology

·         Stay up to date with the latest best practices

·         Attend marketing conferences and product promotion Platforms

·         Design, plan and execute effective marketing campaigns

·         Any other tasks that may be assigned

 


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