Social Media Specialist

Responsibilities:

• Develop and execute comprehensive social media strategies aligned with client objectives
  
• Create, curate, and schedule engaging content across Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms
  
• Write compelling copy that drives engagement, clicks, and conversions
  
• Experience in running social media ads and knowledge of digital performance metrics (CTR, engagement rate, conversions, etc.).
  
• Manage day-to-day social media activities including posting, monitoring, and community engagement
  
• Respond promptly to comments, messages, and mentions while maintaining brand voice
  
• Build and nurture online communities through authentic engagement and conversation
  
• Monitor social media trends, hashtags, and viral content opportunities
  
• Plan and execute social media campaigns/ads including contests, giveaways, and influencer collaborations
  
• Collaborate with graphic designers to create visually appealing content
  
• Track, analyze, and report on social media metrics and campaign performance
  
• Conduct competitor analysis and social listening to identify opportunities
  
• Manage social media advertising campaigns and optimize for engagement and conversions
  
• Stay updated on platform algorithm changes and adjust strategies accordingly
  
• Handle social media crisis management and negative feedback professionally

Requirements:

• 2 - 3 years of hands-on experience managing social media accounts for brands or agencies
  
• Bachelor's degree in Marketing, Communications, Public Relations, or related field
  
• Proven track record of growing social media followings and driving engagement
  
• Deep understanding of all major social media platforms and their unique best practices
  
• Ability to create short-form videos or Reels using mobile editing tools
  
• Excellent writing skills with ability to adapt tone for different brands and platforms
  
• Creative mindset with ability to generate fresh content ideas consistently
  
• Strong understanding of social media analytics and data-driven optimization
  
• Experience with social media advertising and boosted content
  
• Ability to work in a fast-paced environment and manage multiple accounts simultaneously
  
• Excellent interpersonal and communication skills

Technical Skills:

• Social Media Management: Hootsuite, Buffer, Later, Sprout Social, Meta Business Suite
  
• Content Creation: Canva, CapCut, InShot  
  
• Analytics Tools: Facebook Insights, Instagram Analytics, Twitter Analytics, LinkedIn Analytics, Google Analytics
  
• Scheduling & Planning: ContentCal
  
• Monitoring Tools: Brand24, Mention, Google Alerts
  
• Advertising Platforms: Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager
  
• Collaboration Tools: Slack, Trello, Asana, Google Workspace
  
• Familiarity with hashtag research and trend monitoring tools
  
• Basic understanding of graphic design principles

Proven Experience In:

• Growing social media accounts from scratch or significantly increasing existing followers
  
• Creating viral or high-engagement content that drove measurable results
  
• Managing social media crisis situations and negative feedback
  
• Running successful social media campaigns (contests, launches, awareness campaigns)
  
• Implementing influencer partnership strategies
  
• Using social listening to inform content strategy
  
• Managing paid social media campaigns with proven ROI
• Building active, engaged online communities

Ideal Candidate Profile:

• Can identify trending sounds, memes, and viral formats before they peak
  
• Have a natural sense of humor and understand internet culture
  
• Think in captions and hashtags
  
• Are energized by community interaction and building relationships online
  
• Can switch seamlessly between professional LinkedIn content and playful TikTok videos
  
• Stay calm under pressure when handling negative comments or PR situations
  
• Are constantly learning about new platform features and testing them immediately