Growth Expert

Responsibilities:

Growth Strategy & Execution:

• Develop and execute a comprehensive growth strategy to increase app downloads, active users, and event bookings
• Identify and optimize growth funnels (acquisition, activation, retention, referral, and revenue—AARRR).
• Run experiments (A/B tests) to improve conversion rates and user engagement

User Acquisition & Marketing:

• Plan and manage paid and organic growth channels (social media, influencer marketing, referrals, partnerships, SEO/ASO)
• Identify high-performing acquisition channels and scale them efficiently
• Collaborate with content and brand teams to ensure consistent messaging and growth-focused campaigns

Product & User Experience Optimization:

• Work closely with product and engineering teams to improve onboarding, user journeys, and in-app engagement
• Analyze user behavior to identify friction points and growth opportunities
• Provide growth-driven feedback on product features and updates

Data & Analytics:

• Track and analyze key growth metrics (CAC, LTV, retention, churn, conversion rates)
• Build dashboards and reports to monitor performance and inform decisions
• Use data insights to guide experiments and prioritize initiatives

Partnerships & Community Growth:

• Explore strategic partnerships with event vendors, planners, influencers, and communities
• Design referral and loyalty programs to drive organic growth

Requirements:

Must-Have:

• Proven experience in growth marketing, growth strategy, or performance marketing (preferably in tech or mobile apps)
• Strong understanding of digital marketing channels and analytics tools
• Experience running experiments and interpreting data
• Ability to think strategically and execute tactically
• Strong communication and collaboration skills

Nice-to-Have:

• Experience growing a marketplace, SaaS, or event-related platform
• Familiarity with African or Nigerian event culture and market trends
• Knowledge of ASO (App Store Optimization)
• Experience with tools like Google Analytics, Mixpanel, Firebase, Amplitude, or similar

What Success Looks Like:

• Increased app downloads and active users
• Improved user retention and engagement
• Clear, data-backed growth insights and experiments
• Scalable growth systems and repeatable acquisition channels

Why Join Owanbe Arena?

• Opportunity to shape the growth of a fast-growing event tech platform
• High ownership and impact on company success
• Creative, fun, and culturally vibrant product
• Flexible work environment