Marketing Performance Specialist

Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms. Manage budgets, audience targeting, retargeting, A/B testing, and campaign performance.
• Develop SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to improve organic visibility, traffic, and conversions.
• Develop content strategies, manage social media channels, create marketing copy, and coordinate customer-focused and vendor-focused content.
• Execute email campaigns, onboarding journeys, newsletters, lead nurturing, and re-engagement campaigns. Track and optimize email performance.
• Work with Product and Engineering teams to optimize landing pages, marketing funnels, tracking, and attribution using GA4, Google Tag Manager, and advertising pixels.
• Maintain consistent brand messaging and coordinate influencer, content creator, and user-generated content (UGC) campaigns.
• Conduct growth experiments, analyze campaign results, identify opportunities, and prepare weekly and monthly performance reports.

Requirements:

• 3–5 years of experience in digital marketing, performance marketing, or growth marketing, preferably in technology, SaaS, e-commerce, or marketplace businesses.
• Advanced hands-on Google Ads expertise is mandatory, with strong experience in Meta Ads and TikTok Ads.
• Proven experience managing substantial advertising budgets and delivering measurable results.
• Strong knowledge of SEO, AI search optimization, content marketing, email marketing, social media management, and retargeting.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and marketing automation tools.
• Strong copywriting, branding, campaign planning, and analytical skills.
• Experience collaborating with designers, developers, content creators, and cross-functional teams.
• Ability to work independently, manage multiple campaigns, and make data-driven decisions.
• Experience targeting international markets, particularly the US or Canada, is an added advantage.