Marketing Executive
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Job summary
To develop and execute comprehensive marketing strategies (online and offline) that increase brand visibility, drive customer acquisition, support sales growth, and strengthen the company’s market position.. The role involves market research, campaign coordination, performance reporting, and brand promotion activities.
Min Qualification:
HND
Experience Level:
Mid level
Experience Length:
3 years
Working Hours:
Full Time
Job descriptions & requirements
Responsibilities:
- Plan and execute both online and offline marketing campaigns.
- Manage digital platforms including social media, email marketing, website updates, and online advertising.
- Conduct market research to identify customer needs, market trends, and competitor activities.
- Prepare marketing performance and market research reports.
- Generate qualified leads and support the sales team in achieving revenue targets.
- Monitor campaign performance and analyze marketing metrics and ROI.
- Develop and manage promotional materials such as flyers, brochures, banners, and product catalogues.
- Maintain consistent brand messaging across all marketing channels.
- Track customer feedback and recommend improvements.
- Support product launches and new market development initiative.
Requirements:
- Educational Qualification: Bachelor’s Degree / HND in Marketing, Business Administration, Mass Communication, or related field.
- Experience: Minimum of 3–5 years experience in both digital and field marketing.
- Experience in B2B and B2C marketing is an added advantage.
Technical Competence:
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Familiarity with digital advertising platforms.
- Basic graphic/content tools knowledge (advantage).
CRM Software tools
Graphic/content tools .
Digital marketting/advertising platforms.
Proficiency in Microsoft Office Suite (Excel
PowerPoint
Word).
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