Job summary
We are seeking a creative and results-driven Social Media Marketing Executive to manage and grow our online presence. The ideal candidate will be responsible for creating engaging content, managing social media platforms, and driving brand awareness, engagement, and conversions.
Job descriptions & requirements
Responsibilities:
- Develop and execute social media strategies across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
- Create, schedule, and publish engaging content (text, images, videos)
- Monitor social media trends and optimize campaigns accordingly
- Manage social media accounts and respond to comments, messages, and inquiries
- Run paid advertising campaigns and track performance metrics
- Analyze insights and prepare performance reports
- Collaborate with marketing and sales teams to align campaigns with business goals
- Grow followers, engagement, and brand visibility
Requirements:
- Bachelor’s degree in Marketing, Communications, or related field
- 2–3 years of experience in social media marketing or digital marketing
- Strong understanding of social media platforms and algorithms
- Experience with tools like Meta Business Suite, Hootsuite, Buffer, or similar
- Basic graphic design and video editing skills (Canva, Adobe, CapCut, etc.)
- Excellent communication and creativity
Key Skills:
- Content Creation
- Social Media Strategy
- Paid Advertising (Facebook/Instagram Ads)
- Analytics & Reporting
- Creativity & Storytelling
- Time Management
KPIs / Performance Metrics:
- Engagement rate (likes, comments, shares)
- Follower growth
- Website traffic from social media
- Conversion rate from campaigns
- ROI on paid ads
Benefits:
- Competitive salary
- Opportunity to grow with a dynamic brand
- Creative and collaborative work environment
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