Senior Digital Marketing Specialist

Responsibilities:

• Develop and execute comprehensive, multi-channel digital marketing strategies aligned with client business objectives
  
• Lead and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and emerging platforms
  
• Drive advanced SEO/SEM initiatives including technical SEO, link building, and search performance optimization
  
• Oversee social media strategy, content calendars, and community management across all major platforms
  
• Design and implement marketing automation workflows and sophisticated email marketing campaigns
  
• Conduct in-depth market research, competitor analysis, and audience segmentation
  
• Lead conversion rate optimization (CRO) initiatives through rigorous A/B and multivariate testing
  
• Develop comprehensive performance reports with actionable insights and strategic recommendations
  
• Manage marketing budgets efficiently, ensuring optimal allocation and maximum ROI
  
• Collaborate with creative, development, and AI teams to deliver integrated digital solutions
  
• Stay ahead of digital marketing trends, algorithm updates, and emerging technologies
  
• Mentor and guide junior marketing team members

Requirements:

• Bachelor's degree in marketing, Business, Communications, or related field (master's degree is a plus)
  
• Minimum of 5+ years of progressive experience in digital marketing with demonstrated leadership capabilities
  
• Proven track record of managing successful digital campaigns with measurable business impact
• Deep expertise in SEO/SEM with demonstrable results in search rankings and organic traffic growth
  
• Advanced proficiency in paid advertising management with high budgets
  
• Strong background in data analytics and performance marketing
  
• Experience managing multiple client accounts or complex, multi-product campaigns
  
• Excellent project management and stakeholder communication skills
  
• Strategic thinking combined with exceptional attention to detail

Technical Skills:

• Analytics & Insights: Google Analytics 4, Google Tag Manager, Facebook Analytics, Hotjar, Data Studio
  
• SEO/SEM Tools: Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog
  
• Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads
  
• Social Media Management: Hootsuite, Buffer, Sprout Social, Meta Business Suite
  
• Email Marketing: Mailchimp, HubSpot, SendGrid, ActiveCampaign
  
• CRO & Testing: Optimizely, VWO, Google Optimize
  
• CMS Platforms: WordPress, Shopify, Webflow
  
• Additional Tools: Canva, Figma (basic), Slack, Asana, Trello
  
• AI Marketing Tools: ChatGPT for content, AI-powered analytics tools

Demonstrated Success In:

• Scaling organic traffic through strategic SEO initiatives
  
• Managing six-figure advertising budgets with proven ROI
  
• Building engaged social media communities with large followers
  
• Implementing marketing automation that increased conversion rates by 30%+
  
• Developing content strategies that drove significant engagement and lead generation
  
• Leading successful product launches or rebranding campaigns
• Presenting data-driven insights to C-level executives and stakeholders

Benefits:

• Competitive salary package commensurate with experience
  
• Performance-based bonuses and incentives
  
• Professional development opportunities and career advancement pathways
  
• Collaborative, innovation-driven work environment
  
• Modern office space with state-of-the-art facilities
  
• Health and wellness benefits
  
• Opportunity to work with diverse clients across multiple industries
• Strategic role with significant impact on company growth

Location: Ibadan, Nigeria,