Sales and Marketing Officer
Job summary
We are seeking a passionate and results-driven sales and marketing officer to drive enrolment and promote our tech education programs. The ideal candidate will be responsible for marketing our training courses, attracting prospective students, and building partnerships with individuals, schools, and organisations.
Job descriptions & requirements
- Develop and implement sales and marketing strategies to promote tech training programs and courses.
- Drive student enrollment through effective lead generation and conversion strategies
- Identify and engage prospective students, corporate clients, and institutional partners.
- Promote programs via digital channels (social media, email marketing, paid ads) and offline outreach
- Conduct information sessions, presentations, and follow-ups with prospective students.
- Manage inquiries and guide prospects through the enrolment process.
- Build partnerships with schools, NYSC groups, and organisations for training opportunities.
- Monitor and optimise marketing campaigns for better reach and conversion.
- Maintain relationships with students and alumni to encourage referrals.
- Track performance metrics and provide weekly/monthly reports.
- Bachelor’s degree in marketing, business administration, education, or a related field
- 1–3 years’ experience in sales/marketing, preferably in EdTech, training institutes, or education sector
- Strong knowledge of digital marketing tools and social media platforms
- Passion for education, technology, and youth development
- Excellent communication, persuasion, and presentation skills
- Ability to meet enrollment and revenue targets
- A basic understanding of tech courses (e.g., software development, data analysis, UI/UX) is an added advantage
- Strong sales and conversion skills
- Customer engagement and relationship management
- Creativity in marketing campaigns
- Result-oriented mindset
- Ability to work independently and as part of a team
- KPIs (Key Performance Indicators)
- Monthly student enrollment targets
- Lead generation and conversion rates
- Revenue generated from course sales
- Engagement rates on marketing campaigns
- Number of partnerships/collaborations secured
Remuneration: NGN175,000 Monthly
Location: 1, Ogunlesi Street, Off Awoyokun, Onipanu, Lagos
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