Sales & Marketing Executive

Responsibilities:

B2B Sales & Business Development:

• Prospect, pitch, and secure commercial laundry and linen management accounts with corporate clients (hotels, gyms, spas, hospitals, and Airbnb hosts).
• Build and expand distribution networks for chemical product SKUs (liquid detergents, soaps, softeners) across B2B channels, including wholesalers, supermarkets, retail outlets, and open-market vendors.

B2C Marketing & Local Customer Acquisition:

• Plan and execute hyper-local digital and offline marketing campaigns to attract walk-in clients, premium laundry subscribers, and pick-up/delivery users.
• Develop customer loyalty programs, referral bonuses, and subscription packages to increase lifetime customer value.
• Orchestrate point-of-sale (POS) promotions, product bundle deals, and retail activations for chemical products.

Digital Marketing & Content Strategy:

• Manage social media content (Instagram, TikTok, LinkedIn, Facebook) highlighting laundry transformations, stain-removal tips, chemical safety, and behind-the-scenes production.
• Execute targeted Google Ads, Meta Ads, and local SEO strategies to rank top for local service queries.
• Build automated Email and SMS flows for service order updates, holiday promotions, and wholesale detergent restock alerts.

Brand Management, Strategy & ROI Tracking:

• Maintain consistent brand messaging, visual identity, and packaging standards across both the laundry service outlets and detergent product labels.
• Conduct market research on competitor pricing, cleaning industry trends, and consumer preferences to position our services and chemical products competitively.
• Track and manage the annual marketing budget, monitoring key metrics like Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall sales volume growth.

Requirements:

• Bachelor’s degree in marketing, business administration, mass communication, or a related field.
• 2+ years of combined experience in B2B sales and multi-channel marketing (experience spanning both service operations and FMCG/product distribution is highly preferred).
• Practical experience managing Meta/Google ad campaigns, CRM/email tools, and social media platforms.
• Strong contract negotiation, presentation, and channel partner management skills.
• Solid understanding of sales metrics, marketing budget management, CAC, and ROAS.

Remuneration: NGN 150,000 Monthly (plus commission)