National Sales Manager

Responsibilities:            

• Responsible for Division/Brand Sales, Promotions, Collections and other activities to achieve sales target Nationally, majorly in seasonings (cubes, powder etc.)
• Responsible for driving revenue growth, managing regional teams, building distributor relationships, and ensuring market expansion across all seasoning brands.
• Identify growth opportunities, new channels, and emerging markets; drive penetration in traditional trade, expand distribution and grow sales
• Good experience in managing principals.
• Build positive working relationship with existing clients for repeat business. 
• Coordinate with sales team to plan promotional activities, trade shows and special events.
• Motivate and guide sales teams to achieve revenue targets.
• Maintain sales management and reporting tools to achieve business objectives.
• Coordinate with management to develop sales plans, budget and schedule (Stock & Sales) 
• Interact with sales team to develop sales plans and strategies (Distribution and Coverage)
• Develop creative sales techniques and tactics to meet business goals.
• Understand client needs and provide appropriate sales solutions.
• Address client issues and queries in agreed timeline.
• Prepare sales contracts, proposals, and reports for management and customers.
• Develop sales presentations for senior management and principal
• Participate in sales conferences, industry meetings, and social networks to represent the company’s brand.
• Raise market information on competition
• Hire, train, and guide new candidates in their job responsibilities.
• Monthly timely submission of Management MIS/Deck
• Monthly Debtor Confirmation and documentation updates/confirmation of all credit customers.

Requirements:

•  Minimum of 12 years’ experience working in Sales and Distribution of Fast-Moving Consumer Goods (FMCG), out of which five (5) years should be in Sales Managerial position.
• Minimum of a bachelor’s degree /HND preferred
• Good knowledge of Marketing, Sales, Commercials, Distribution Systems and Network, etc.
• Excellent communication skills and writing proficiency in English.
• Good merchandizing skills.
• Good Computer literacy and IT skills.
• Good leadership skills. 
• Experience managing a high-performance sales team and selling beverages
• Understanding of the strategic sales process and the steps necessary to drive sales results
• Demonstrated experience in managing projects for sales process or program implementation from concept to completion
• Must be organized, detail oriented and able to multitask in a fast-paced environment
• Excellent interpersonal and communication skills (oral and written)
• Ability to work independently and as part of a virtual team where open, collaborative communication is expected
• Exhibits personal traits of curiosity, modesty, achievement orientation, and conscientiousness
• Team player that is creative, process-oriented, and committed
• Knowledge and use of Basic MS Office Suite (Excel, PowerPoint, and Word)
• Understanding of P&L, cost analysis, etc.

Key Competency Requirements:

• Excellent Negotiation Skill
• Computer literacy
• Analytical skill
• Good interpersonal relationship
• Result-oriented
• High Integrity
• Highly Experienced in managing sales teams
• Effective communication skills (Oral & written)
• Effective team leadership skill
• Coaching and training skills
• Customer Focus
• Process Driven
• Analytical
• Result Oriented
• Teamwork

Key Result Area:

• Timely ordering & Accurate forecasting
• Sales Team Management
• Network Building v Network Filling
• Active versus passive Sales & SCM team
• Stock management
• Debtors’ management
• Promotion requests
• Prompt After Sales Service
• Competitor information and value chain
• Monthly Deck
• Market Research

Key Performance Indicators:

• Team Strike Rate
• Monthly sales & Collection target vs achievement
• Shortage and expiry ratio
• Coverage and billing plan
• Visibility in share of shelf.
• Risk management and Volumes
• Reports submission
• Relation with principal on field.