Paid Ads Digital Marketing Specialist

• Develop Strategies & execution of campaigns
• Market & Audience Research
• Paid Media & Ad Management
• Content Creation & Management
• Website & SEO Optimization
• Social Media Management and Email & SMS Marketing
• Collaboration, Reporting, and Trend Tracking & Innovation
• Other duties that the Brand Manager and CMO may assign.
• Develop and execute integrated digital marketing strategies and campaigns to boost brand awareness, customer engagement, and conversions across channels such as Google search engines, social media, email, SMS, websites, and other online channels. 

Requirements:

• Minimum of a B.Sc. qualification
• Minimum of 3-5 years of core technical experience in Google Paid Ads and SEO, retargeting, and other digital platforms
• Strong analytical skills and data-driven thinking
• Certifications in Google Ad, Meta Blueprint, and HubSpot etc., are a plus. 
• Proficient in tools like Google Ads, Google Analytics, Tag Manager, Meta Business Suite, SEMrush/Moz, Mailchimp/HubSpot, and WordPress.
• Expertise in social media management, SEO/SEM, paid advertising, attribution modelling, and performance analytics. 
• Strong analytical, content creation, and communication skills. 
• Organized, adaptable, and able to multitask in a fast-paced environment. 
• Team player with a proactive, solution-oriented mindset.