Modern Trade Sales Representative
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Job summary
Bottleking is hiring a Modern Trade Manager/Executive to drive sales and distribution across supermarkets, hypermarkets, and organized retail chains. This role is responsible for managing key accounts, negotiating listings, driving volume, ensuring execution in-store, and growing Bottleking’s presence across modern trade channels. We are looking for someone who has exisitng relationships with modern trade accounts.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Job descriptions & requirements
Responsibilities:
Key Account Management:
- Manage relationships with supermarkets and modern trade chains
- Own negotiations with buying teams (pricing, listings, promos, credit terms)
- Ensure product availability, correct pricing, and agreed margins
- Drive repeat orders and long-term account growth
Sales & Distribution:
- Achieve monthly and quarterly sales targets for modern trade
- Expand Bottleking’s footprint across new supermarket chains and outlets
- Manage product listings, delistings, and SKU rationalization
- Coordinate stock flow to prevent out-of-stocks
In-Store Execution:
- Ensure proper shelf placement, visibility, and compliance
- Support in-store promotions, activations, and campaigns
- Monitor competitor activity, pricing, and shelf presence
Reporting & Coordination:
- Prepare weekly and monthly sales reports
- Forecast demand and coordinate with operations and supply chain
- Work closely with marketing on promotions and brand campaigns
- Provide market insights to management
Requirements:
Must-Have:
- Proven experience in modern trade / key accounts / organized retail
- Strong relationships with supermarket buying teams
- Solid understanding of pricing, margins, promotions, and credit terms
- Experience managing FMCG or beverage categories
- Strong negotiation and account management skills
Nice-to-Have:
- Experience in alcohol or premium beverages
- Existing book of modern trade accounts
- Understanding of distributor and direct-to-retail models
Skills & Competencies:
- Key account management
- Negotiation & commercial planning
- Sales forecasting & reporting
- Execution and follow-through
- Strong communication skills
What Success Looks Like:
- 20 New modern trade accounts onboarded within 2 months.
- Increased shelf presence and SKU penetration
- Consistent monthly volumes and repeat orders
- Strong relationships with key buyers and retail partners
Why Join Bottleking:
- Fast-growing, premium-focused beverage company
- Great company culture. We are fun but we get the work done.
- Opportunity to shape and scale the modern trade channel
- Performance-driven environment with room to grow
Location: Lagos, Nigeria
Remuneration: NGN 200,000 - 300,000 net
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