Digital Marketing Specialist

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to support business goals.
• Plan, create, and manage campaigns across social media, Google Ads, email marketing, and other digital channels.
• Conduct keyword research and manage SEO/SEM to improve website ranking and visibility.
• Analyze digital marketing metrics and prepare performance reports to guide decision-making.
• Manage and grow the company's social media presence through engaging content and consistent posting.
• Work with designers, copywriters, and other team members to create compelling digital content.
• Run A/B tests to optimize ads, landing pages, and email campaigns.
• Monitor industry trends and implement best practices to stay ahead of the competition.
• Manage website updates and ensure content is optimized for user experience.
• Engage in online community management and respond to customer inquiries on social platforms.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, Google Analytics, and digital advertising tools.
• Proficiency in social media management and content creation.
• Experience with email marketing platforms (MailChimp, SendGrid, etc.).
• Knowledge of basic graphic design tools like Canva or Adobe Suite (optional but a plus).
• Strong analytical skills and ability to interpret data for actionable insights.
• Excellent communication, creativity, and time-management skills.