Marketing Manager

Responsibilities: 

• Develop and implement comprehensive marketing strategies and campaigns.
• Lead digital marketing activities across social media, email, websites, and other relevant platforms.
• Conduct market research to identify customer needs, market trends, and growth opportunities.
  
• Develop strategies for customer acquisition, engagement, and retention.
  
• Manage the company's brand positioning and ensure consistency across all marketing channels.
  
• Plan and oversee promotional campaigns, events, partnerships, and other marketing activities.
  
• Monitor marketing performance and prepare regular reports using relevant KPIs.
  
• Manage marketing budgets and ensure effective allocation of resources.
  
• Work closely with the sales and business development teams to generate leads and support revenue growth.
  
• Manage external vendors, agencies, influencers, and other marketing partners where necessary.
  
• Identify new marketing channels and opportunities for business growth.
  
• Lead and mentor members of the marketing team.

Requirements:  

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years' experience in marketing, preferably in a managerial or supervisory capacity.
• Strong knowledge of digital marketing, social media marketing, content marketing, and brand management.
• Proven ability to develop and execute successful marketing campaigns.
• Strong analytical, communication, presentation, and negotiation skills.
• Ability to interpret marketing data and make data-driven decisions.
• Strong leadership and team-management abilities.
• Proficiency in marketing and analytics tools.
• Creative, innovative, commercially aware, and results-oriented.