Social Media Growth & Content Executive

Responsibilities:

• Develop fresh and engaging content ideas for Instagram and other relevant social platforms.
• Plan weekly and monthly content calendars around business priorities, products and gifting occasions.
• Create, shoot and edit engaging Reels and other short-form videos.
• Create Stories, carousels and other social-media content.
• Write compelling hooks, captions and calls-to-action.
  
• Turn products into engaging stories rather than simply displaying them.
• Develop interactive content that encourages audience participation.
• Maintain a polished, premium and consistent brand aesthetic.
• Manage community engagement and respond appropriately to comments, messages and other interactions.
• Develop social-media campaigns around birthdays, weddings, corporate gifting and key seasonal occasions.
• Monitor Instagram Insights and other relevant metrics to evaluate content performance.
• Use performance data and audience insights to improve future content.
• Work with the sales team to understand which content generates enquiries and contributes to sales.
• Identify new content ideas, trends and growth opportunities proactively.

Requirements:

• Proven experience managing social-media accounts, preferably for a retail, lifestyle, gifting, fashion, beauty or other consumer-facing brand.
• Strong creative thinking and the ability to generate content ideas independently.
• Strong storytelling and copywriting skills.
• Practical experience creating, shooting and editing short-form videos, particularly Reels.
• Good understanding of what makes content engaging and encourages users to stop scrolling.
• Ability to interpret social-media analytics and use insights to improve content performance.
• Commercial awareness and an understanding of how social media can contribute to enquiries, customer engagement and sales.
  
• Strong visual sense with the ability to maintain a consistent and premium brand aesthetic.
• Proactive approach to work, with the ability to take initiative without requiring constant direction.
• Strong communication and community-management skills.

Work Arrangement:

• This is a full-time hybrid role, requiring 3 days onsite and 2 days remote per week.
• The role may occasionally require flexibility for weekend or event-related content production.
• Candidates must be able to conveniently commute to the store for onsite content- production days.

Location: Lagos. 

Remuneration: NGN 200,000 Monthly 

Application Requirements:

• An updated CV.
• A portfolio showcasing relevant content.
• Links to 2–3 social-media accounts, campaigns or projects they have personally worked on.
• Shortlisted candidates will be invited to complete a short practical assessment.