Marketer
The Lens Publication
Marketing & Communications
Job Summary
The Marketer at The Lens Smart Solutions is responsible for promoting the company’s diverse range of products and services, including solar energy systems, gadgets, foreign wooden doors, clothing, footwear, and general merchandise. The role focuses on increasing brand awareness, generating quality leads, and driving both retail and wholesale sales
- Minimum Qualification : OND
- Experience Level : Entry level
- Experience Length : 2 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and execute marketing strategies to increase brand visibility and product awareness.
- Promote the company’s solar solutions, gadgets, fashion items, and general merchandise across online and offline channels.
- Conduct market research to identify customer needs, trends, and competitive opportunities.
- Create engaging content for social media, flyers, ads, and other promotional materials.
- Manage and grow the company’s social media presence across platforms like Facebook, Instagram, WhatsApp, and TikTok.
- Generate and nurture leads, directing potential customers to the sales team for conversion.
- Build and maintain strong customer relationships to drive repeat sales.
- Assist in organising sales campaigns, product displays, exhibitions, and offline outreach.
- Track and analyse marketing campaign performance, providing reports and recommendations.
- Collaborate with sales and operations teams to meet sales targets and support market expansion.
Requirements:
- OND, HND, or Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related fields.
- Previous marketing or sales experience in retail, solar solutions, gadgets, or fashion is an advantage.
- Strong understanding of social media marketing and digital promotion.
- Excellent communication and persuasive skills.
- Ability to create engaging marketing content.
- Good customer relationship management skills.
- Basic knowledge of solar products, gadgets, and fashion trends (training will be provided).
- Strong organisational and time-management abilities.
- Ability to work independently and meet targets.
- Creative, proactive, and result-driven with a passion for marketing.
- Must be familiar with the local market and customer behaviour.
- Must be willing to occasionally travel for marketing activities.
- Ability to work under minimal supervision.
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