Job Summary
We are seeking a Google Ads specialist to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads. Your primary responsibilities will be planning, setting up and managing campaigns and maintaining the Google Ad accounts of our company. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.
- Minimum Qualification:HND
- Experience Level:Mid level
- Experience Length:2 years
Job Description/Requirements
Job Responsibilities:
- Manage all aspects of Google Ad campaigns
- Check the current performance of Google Ads
- Review Google Ads targeting
- Create and optimize ad campaigns and paid search landing pages
- Create and launch new ad groups or campaigns. And apart from search campaigns, you might also create a display, video, shopping, and other types of campaigns.
- Provide recommendations to improve landing pages and website performance.
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Google Ads specialists, and engineers
- Choose keyword match types and review search queries
- Compare performance to key competitors
- Create appropriate ad extensions
- Manage bidding strategies and adjust campaign settings
- Select bid adjustments to maximize performance
- Create and test new ad variations
- Make changes to improve the account’s performance
Job Requirement:
- Experience as a digital marketer
- Not less than 2years in the same field
- B.sc or HND in any related business field
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
- Knowledge of web development
- Innovative graphic design skills
Salary: NGN100,000
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