Job Summary

We are looking for an experienced, passionate and highly creative Digital Marketing Strategist to join our team. He/she would play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads. Digital Marketing strategist manage social media campaigns, content calendar & website contents.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 5 years

Job Description/Requirements

Duties:

  • Deliberate planning, strategy, and goal setting
  • Development of brand awareness and online reputation
  • Content management (Social media and website)
  • SEO (search engine optimization) and generation of inbound traffic
  • Cultivation of leads and sales
  • Reputation management

Technical Skills Required:

  • Social Media, Interactive, Web, and Public Relations skills.
  • Superior knowledge of web platforms such as WordPress.
  • Strong knowledge of HTML, PHP.
  • Knowledge of online technology, particularly blogs, social networks, virtual worlds, mobile, and other emerging trends- including but not limited to Facebook, Twitter, Foursquare, Instagram, and Pinterest.
  • Superior knowledge of Social Media landscapes, networks, toolsets. Strong communication, research, presentation, and creative skills.
  • Copywriting
  • Design (Graphics and Videos)
  • Analytics
  • Budgeting
  • Knowledge of Adobe Creative Suite, especially Photoshop.
  • Full knowledge of MS Office required, including Excel, PowerPoint, and Word.

Competencies/Requirements:

  • Customer Service / Community Engagement
  • Excellent Writing blogging and proofreading ability Skills
  • Must be creative and be able to think outside of the box.
  • Experience in developing strategies across social media and digital marketing areas
  • Experience in outreach, Social media, Digital Marketing, buzz building, and building sustainable communities.
  • You have to be a social media power user and have a proven background building a quality online following for a business.
  • Experience using social media analytics tools and the ability to tweak marketing strategies based on findings.
  • Creative skills for contributing new and innovative ideas
  • Ability to create cutting-edge social media and digital marketing content.
  • Experience with social advertising platforms such as LinkedIn, Facebook, Twitter & YouTube
  • Experience in managing website content
  • Strong organizational skills and communication skills are a must.
  • Ability to work well under pressure and meet deadlines
  • Capacity to prioritize and work on multiple projects
  • Ability to work independently and flexibly
  • Proactive and resourceful with a ‘can-do attitude

The cover letter should describe your ability, capability, and competency to efficiently and successfully manage each of the Tasks (Web Management and Social Media Management) separately on a page or half-page for each description.



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Lagos
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