Marketing Executive

Responsibilities:

• Strategic Insight: Lead the development of strategic insights by deeply understanding our customers, and driving decisions that elevate our online advertising efforts and set us apart in the market. Your expertise will be pivotal in shaping our brand perception and global growth.
• Conversion Rate Optimization (CVR): Implement strategic flows and optimizations to increase our conversion rates, maximizing the impact of our digital campaigns and driving revenue growth.
• Viral Content Creation: Develop engaging and viral content that captivates our audience and propels our brand to new heights of visibility and engagement, ensuring our content resonates with diverse audiences across genders.
• Content Development: Develop engaging content that appeals to both genders, creating a cohesive brand narrative that resonates with diverse audiences while elevating brand awareness and driving engagement.
• Global Brand Perception: Lead initiatives to enhance our brand perception globally, ensuring consistency and resonance across diverse markets and demographics, and driving brand loyalty.
• Segmented Email and SMS Marketing Campaigns: Develop and implement marketing campaigns tailored to the preferences and interests of both male and female demographics, ensuring inclusivity and relevance.
• All-Gender Social Media Strategy: Create and execute a dynamic social media strategy that features content appealing to all genders, showcasing products and stories that resonate with diverse audiences and drive engagement.
• A/B Testing and Optimization: Conduct A/B testing on marketing materials and channels to gather insights and optimize campaigns for maximum effectiveness across genders, driving measurable results.
• Analytics and Reporting: Utilize analytics tools to track performance metrics, including engagement rates, conversion rates, and revenue generated, providing regular reports and insights for data-driven decision-making.
• Personalization: Leverage customer data and behavior insights to personalize marketing efforts, ensuring tailored communication that speaks to the unique preferences of all genders.
• Brand Consistency: Maintain brand identity and voice across all marketing channels while effectively catering to the diverse characteristics and interests of both male and female audiences.
• Customer Feedback: Gather feedback from customers through various channels to refine marketing strategies and enhance customer satisfaction, paying particular attention to gender-specific insights.
• Content Development: Strategize engaging content campaigns that appeal to both genders, creating a cohesive brand narrative that resonates with diverse audiences while elevating brand awareness and driving engagements
• Collaboration with Creative Team: Partner with the creative team to brainstorm and execute innovative marketing campaigns and initiatives.

Requirements:

• Minimum academic qualification of a Diploma in any disicpline