3 weeks ago
Job Summary
We are hiring a Digital Marketing Specialist to plan and manage online campaigns using SEO, SEM, social media, email, and web channels. The role focuses on driving traffic, increasing visibility, analyzing performance, and optimizing results to meet business goals.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer management.
- Manage and optimize campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
- Analyze and report on campaign performance, providing actionable insights to improve ROI.
- Conduct keyword research and optimize website content for search engine visibility.
- Design and implement paid advertising campaigns (e.g., Google Ads, Facebook Ads).
- Collaborate with design and content teams to create compelling assets for digital campaigns.
- Stay updated on industry trends, tools, and best practices to maintain a competitive edge.
Requirements:
- A minimum of 3 years experience in a similar role.
- Proven experience in managing paid advertising campaigns (Google Ads, Meta/Facebook Ads, or similar platforms).
- Strong analytical skills with the ability to interpret marketing performance data and provide actionable insights to optimize ROI.
- Proficiency in keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) and SEO best practices for content optimization.
- Solid understanding of digital advertising platforms and campaign types (search, display, remarketing, video, etc.).
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