Digital Marketing & Social Media Manager

Responsibilities:

Brand Strategy & Positioning:

• Develop and execute a global-standard digital marketing strategy tailored to car lovers, lifestyle seekers, and aspirational customers.
• Define and protect the brand voice, tone, and visual identity to ensure consistency across all platforms.
• Benchmark constantly against leading global brands and ensure Riltouche competes at that level of class.

Content Creation & Management:

• Oversee and produce cinematic, engaging, and viral-worthy content (short-form videos, reels, YouTube shorts, car transformation stories, lifestyle shots, behind-the-scenes).
• Direct collaboration with photographers, videographers, designers, and AI tools.
• Build and manage a content calendar across Instagram, Facebook, TikTok, YouTube, Snapchat, and X (Twitter).

Paid Advertising & Growth:

• Design and run data-driven paid campaigns (Meta Ads, X, Google Ads, Snapchat, TikTok Ads) with clear KPIs for acquisition and retention.
• Execute A/B testing, retargeting, and ROI-focused optimisation.
• Drive aggressive but sustainable growth in audience, leads, and conversions.

Community Building & Engagement:

• Foster active engagement with car owners, enthusiasts, and lifestyle audiences.
• Build a loyal online community that views Riltouche and allied brands as more than a wash—a lifestyle movement.
• Manage influencer collaborations and brand ambassador programs.

Analytics & Performance Tracking:

• Report weekly on campaign and content performance (reach, engagement, CTR, leads, ROI).
• Use insights to refine strategies and content.
• Stay current with global digital marketing trends, platform shifts, and algorithm updates.

Partnerships & PR:

• Convert online attention into footfall at outlets.
• Partner with auto brands, accessory companies, lifestyle firms, and F&B for cross-promotions.
• Execute PR campaigns to position Riltouche as a category leader in Africa.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Valid industry-relevant certifications
• Mandatory: Minimum 2-4 years of experience in a digital or advertising agency handling high-standard brands.
• Demonstrated success in managing social media and ad campaigns for lifestyle, luxury, FMCG or automotive brands.
• Portfolio of past work showing globally competitive campaigns.
• Strong storytelling and mastery of social/digital trends.
• Proven expertise in paid ad campaign management.
• Content creation and direction skills with global appeal.
• Analytics and performance-optimization mindset.
• Ability to manage communities and foster brand love.
• Creative, experimental, lifestyle-savvy.

KPIs (Success Metrics):

• Follower/subscriber growth (monthly %).
• Engagement rate improvement.
• Cost per lead/customer acquisition reduction.
• Conversion of online leads into offline visits.
• Viral content milestones (10k–100k+ views).
• Recognition of Riltouche and allied brands among the top 3 most-followed and loved African car wash and detailing brands in 2 years.

Remuneration: NGN150,000 monthly 

Location: Abeokuta HQ (Hybrid/Flexible for Campaigns)