Digital Marketing Manager / Growth Marketing Specialist
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Job summary
As our Digital Marketing Manager, you will own the company's entire digital marketing strategy. You will be responsible for planning, executing, managing, and optimizing marketing campaigns across multiple digital channels, ensuring the company achieves sustainable growth through measurable marketing performance.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
Growth Marketing:
- Develop and execute end-to-end digital marketing strategies.
- Build scalable customer acquisition strategies.
- Create growth funnels from awareness to conversion.
- Increase user acquisition while reducing customer acquisition cost (CAC).
- Optimize customer lifetime value (LTV).
- Improve customer retention strategies.
Paid Advertising (Performance Marketing):
Plan, launch, optimize and scale advertising campaigns across:
- Google Ads
- Google Display Network (GDN)
- Google Search Ads
- Google Performance Max
- YouTube Ads
- Facebook Ads
- Instagram Ads
- TikTok Ads
- LinkedIn Ads
- X (Twitter) Ads
- Snapchat Ads
- Reddit Ads (where applicable)
Requirements:
- A minimum of 2 years of experience
- A minimum of a degree in a related field
Job opportunities at Essential.NG
E-direct in Ikeja is currently hiring across Customer Service & Support, Creative & Design, and Hospitality & Leisure roles within the Hospitality & Hotel industry. All 20 open positions are based in Lagos. The vacancies are entry-level opportunities for candidates with 0–5 years of experience, making them suitable for early-career applicants.
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